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Institutional Digital Asset
Investment Management

B Strategy bridges traditional and crypto markets with innovative, risk-managed strategies. We connect institutional capital to high-quality opportunities through disciplined research, robust risk management, and institutional-grade execution—led by a team of executives with deep experience across crypto and traditional finance.

Get in touch Meet the team
Multi-Venue Execution
Cross-exchange routing with aggregator quotes and RFQ frameworks.
Compliance-first, Risk-managed
Capital-markets, buy-side, and legal DNA.
TradFi × Crypto Native
Bridging APAC and U.S. public markets.

Leadership

An accomplished team with deep experience across digital assets and traditional finance.

Leon Lu
Founder
Founder of B Strategy; co-founded Metalpha (Nasdaq: MATH). Previously founded investment firms and held positions at Morgan Stanley Securities (China) and Bernstein.
Max Hua
Co-Founder
Former CFO and rotating CEO of Bitmain; ex-partner at Shearman & Sterling LLP. Currently, Mr. Hua serves as the CEO of Armada New Energy Limited.
Ni Ming
Partner
Co-founded Metalpha (ex-COO). Senior roles at 36Kr (Nasdaq: KRKR) and Huarong International.
Henry Wu
Partner
Co-founded Ledger Capital; former China Head for Sir Terry Matthews’ family office.

Our Edge

Institutional Process
Disciplined portfolio construction, risk controls, and governance.
Crypto-Native Insight
Hands-on market experience across tokens, structures, and market cycles.
Global Access
Global distribution with a strong foundation in the APAC region.
Execution & Coverage
Multi-venue routing and RFQ frameworks to ensure optimal execution.

About B Strategy

B Strategy is a digital asset investment management firm that serves as a bridge between traditional and cryptocurrency investments. We specialize in innovative, risk-managed strategies within the blockchain and crypto sectors. Our mission is to connect institutional capital with high-quality opportunities through disciplined research, robust risk management, and institutional-grade execution. Our team is led by a team of executives with extensive experience in both crypto and traditional finance.

Contact

Investor relations & partnerships:
contact@bstrategy.tech
Information only. Not an offer or solicitation. Professional & institutional investors.